Today's WSJ runs an interesting piece on a rarely covered topic: agent productivity. The author, Sanette Tanaka, states: A new study suggests real-estate agents do something that might go against their grain: think small.
Agents who concentrate on a small, specialized area sell homes for 1.21% more than agents who list homes in a large area, says Bennie Waller, professor of finance and real estate at Longwood University in Farmville, Va. Homeowners with pricier homes stand to gain even more. Properties above the median sale price sold for 1.71% more when listed by an agent with a small territory, according to a study last year on listing area and real-estate sales."
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