The website devoted to chronicling the changes in technology that impact the real estate industry has finished a refresh of their branding efforts and the new logo is now up across all their outlets. CEO Victor Lund told HousingWire, "The letter ‘t’ in the company name is designed to form the trunk of a tree, representing our deep roots within the real estate industry. [It] reflects our core ideals of knowledge and growth for real estate professionals as well as our own expertise grown through many years of experience." The same depth of content for agents and brokers is still front and center on their homepage, but the company is taking its own credo to heart and keeping up with the changing trends of the public.
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